Haydenshapes Surfboards was founded in 1996 by Hayden Cox in Sydney, Australia, at the age of 15 whilst still in high school at the time. After snapping his favourite surfboard and not having the money available to purchase a new one, he decided to make one instead. In 2006 Haydenshapes launched newly invented and patented FutureFlex (formally known as FiberFlex, created by Hayden Cox a parabolic carbon fibre frame technology, a modern take on the traditional "wooden stringer" surfboard design. In 2011, Haydenshapes signed a global distribution deal that launched the brand globally into 70 countries. In 2013, Haydenshapes opened a US manufacturing facility and office in El Segundo, California